Sheldon Powel

Sheldon J. Powell, also known as The Honey Bear Collection, is an up-and-coming creative director with a focus on photography. His work empowers subjects through being bold and enriching color palettes that bring out the best in every scene.

After spending five years working various jobs in California, Sheldon returned to Minnesota to pursue a career in software development. When that path came to an unexpected end, Sheldon turned to photography—a passion he had long harbored. With a clear plan and determination, he charged headfirst into every opportunity, quickly making a name for himself.

Within a year and some change, Sheldon has achieved more than he ever thought possible, fueled by his confidence in photography. He has showcased his work at Sonder, collaborated with high-end clients, and built a talented team to bring his vision to life.

Entering the year with a clear plan, still visible on the whiteboard in his grandmother's house, Sheldon is determined to achieve goals like launching an LLC, securing a studio, and building a community which are already in motion. Those close to him know he’s on a focused path, only stepping outside for work or to help his people.

Sheldon credits his journey to the unwavering support of those he keeps close, knowing he wouldn’t be where he is without them. With faith and determination, he continues to push forward, executing his vision step by step with “Just Do It” in the back of his head.